{"id":1541,"date":"2023-11-27T09:59:42","date_gmt":"2023-11-27T10:59:42","guid":{"rendered":"https:\/\/www.prizmaconsulting.hu\/?p=1541"},"modified":"2023-12-15T10:01:21","modified_gmt":"2023-12-15T11:01:21","slug":"how-sustainability-becomes-business-value-hogyan-lesz-a-fenntarthatosagbol-uzleti-ertek","status":"publish","type":"post","link":"https:\/\/www.prizmaconsulting.hu\/?p=1541","title":{"rendered":"How sustainability becomes business value?  \/ Hogyan lesz a Fenntarthat\u00f3s\u00e1gb\u00f3l \u00fczleti \u00e9rt\u00e9k?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/mlmuispqghfu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/http:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_269.png\" alt=\"\" class=\"wp-image-1616\" srcset=\"https:\/\/mlmuispqghfu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_269.png 800w, https:\/\/mlmuispqghfu.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_269.png 300w, https:\/\/mlmuispqghfu.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_269.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-96974860\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-96974860\">An example to follow for incorporating sustainability into business strategy<\/h2>\n\n\n\n<p>Another paramount example shows how ESG (Environment, Sustainability, Governance) is thriving business and contributing to continuous growth and transforming customers into loyal customers.<\/p>\n\n\n\n<p>The Lufthansa Group is the world&#8217;s first airline group to offer a flight fare that includes offsetting of individual, flight-related CO\u2082 emissions. The new Green Fares offer for more sustainable travel has been available for booking since February 2023. In the first 4 months since its introduction, around ca. 200,000 guests have already opted for a Green Fares flight within Europe or to North Africa. In addition, in their <strong>Miles&amp;More<\/strong> bonus programme, they offer a 20% markup for bonus miles if Green Fares travels have been executed.<\/p>\n\n\n\n<p>If you want to copy this on a lower scale in your business or want to find out more about ESG and want us to help you create &amp; introduce your individual ESG strategy, please contact https:\/\/www. prizmaconsulting.hu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/mlmuispqghfu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/http:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_292.png\" alt=\"\" class=\"wp-image-1639\" srcset=\"https:\/\/mlmuispqghfu.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_292.png 1000w, https:\/\/mlmuispqghfu.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_292.png 300w, https:\/\/mlmuispqghfu.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.prizmaconsulting.hu\/wp-content\/uploads\/2023\/12\/susteanibility_292.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-fa46d32b\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-fa46d32b\">K\u00f6vetend\u0151 p\u00e9lda a fenntarthat\u00f3s\u00e1g be\u00e9p\u00edt\u00e9s\u00e9re az \u00fczleti strat\u00e9gi\u00e1ba<\/h2>\n\n\n\n<p>Egy m\u00e1sik kiemelked\u0151 p\u00e9lda is mutatja, hogy az ESG (K\u00f6rnyezetv\u00e9delem, Fenntarthat\u00f3s\u00e1g, V\u00e1llalat Vezet\u00e9s) hogyan fejleszti az \u00fczletet \u00e9s j\u00e1rul hozz\u00e1 a folyamatos n\u00f6veked\u00e9shez \u00e9s az \u00fcgyfelek h\u0171s\u00e9ges \u00fcgyfelekk\u00e9 alak\u00edt\u00e1s\u00e1hoz.<\/p>\n\n\n\n<p>A Lufthansa Csoport a vil\u00e1g els\u0151 l\u00e9git\u00e1rsas\u00e1ga, amely olyan rep\u00fcl\u0151jegyet k\u00edn\u00e1l, amely mag\u00e1ban foglalja az egy\u00e9ni, rep\u00fcl\u00e9shez kapcsol\u00f3d\u00f3 CO\u2082-kibocs\u00e1t\u00e1s ellent\u00e9telez\u00e9s\u00e9t. Az \u00faj \u2018Green Fare\u2019 aj\u00e1nlatok a fenntarthat\u00f3bb utaz\u00e1s \u00e9rdek\u00e9ben 2023 febru\u00e1rja \u00f3ta \u00e9rhet\u0151k el. A bevezet\u00e9s \u00f3ta eltelt els\u0151 4 h\u00f3napban kb. 200 000 \u00fcgyf\u00e9l v\u00e1lasztott m\u00e1r \u2018Green Fare\u2019 j\u00e1ratot Eur\u00f3p\u00e1n bel\u00fcl vagy \u00c9szak-Afrik\u00e1ba. Ezenk\u00edv\u00fcl a<strong> Miles&amp;More<\/strong> b\u00f3nuszprogramukban 20%-os fel\u00e1rat k\u00edn\u00e1lnak a b\u00f3nusz m\u00e9rf\u00f6ldekre, ha a \u2018Green Fare\u2019 utaz\u00e1sokat vettek ig\u00e9nybe.<\/p>\n\n\n\n<p>Ha ezt kisebb l\u00e9pt\u00e9kben is, de szeretn\u00e9 be\u00e9p\u00edteni v\u00e1llalkoz\u00e1s\u00e1ba, vagy t\u00f6bbet szeretne megtudni az ESG-r\u0151l, \u00e9s azt szeretn\u00e9, hogy seg\u00edts\u00fcnk egy\u00e9ni ESG-strat\u00e9gi\u00e1ja kialak\u00edt\u00e1s\u00e1ban \u00e9s bevezet\u00e9s\u00e9ben, k\u00e9rj\u00fck, l\u00e9pjen kapcsolatba vel\u00fcnk: https:\/\/www.prizmaconsulting.hu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size alignleft\" style=\"font-size:18px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.prizmaconsulting.hu\/\" style=\"border-radius:0px;background-color:#117aa7\">Vissza a kezd\u0151oldalra<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size alignleft\" style=\"font-size:18px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.prizmaconsulting.hu\/?page_id=356\" style=\"border-radius:0px;background-color:#117aa7\">Aj\u00e1nlatk\u00e9r\u00e9s<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Another paramount example shows how ESG (Environment, Sustainability, Governance) is thriving business and contributing to continuous growth and transforming customers into loyal customers. The Lufthansa Group is the world&#8217;s first &#8230;<\/p>\n","protected":false},"author":286,"featured_media":1553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[63,19,62],"tags":[58,69,57,29,26,68],"class_list":["post-1541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esettanulmany","category-fenntarthatosag","category-sikersztori","tag-esg","tag-felelos-gondolkodas","tag-fenntarthatosag","tag-siker","tag-strategia","tag-uzleti-ertek"],"_links":{"self":[{"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=\/wp\/v2\/posts\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=\/wp\/v2\/users\/286"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1541"}],"version-history":[{"count":1,"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=\/wp\/v2\/posts\/1541\/revisions"}],"predecessor-version":[{"id":1656,"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=\/wp\/v2\/posts\/1541\/revisions\/1656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=\/wp\/v2\/media\/1553"}],"wp:attachment":[{"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prizmaconsulting.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}